We approach teamLab, a digital art group from Japan that is active in the world!

Japanese Culture / Art

TeamLab is a Japanese digital art group.
It is made up of experts from various fields such as programmers, engineers, mathematicians, architects, painters, web designers, graphic designers, and CG animators.

They work beyond the boundaries of art, science, technology and creativity. Exhibitions are held all over the world, including the Japan Pavilion at Expo 2015 in Milan, the Pace Gallery in New York, the Saatchi Gallery in London, and Maison & Objet in Paris.

People have relationships with others and influence each other. The relationship is the same for art. In TeamLab’s work, they influence each other between art, between humans and art, and between humans and the world. And there is the concept of exploring a new, borderless relationship between us and the world.

All human actions are determined by the standards of beauty rather than rationality.
For example, you may not choose the clothes you are wearing 100% with reasonable judgment.

People are attracted to “cool” British coordination, “cool” Japanese kimono, and various “cool” objects.

Therefore, this “cool” standard has a great influence on human behavior.
And changing the standard of beauty leads to changing the behavior of humankind.
As a result, new industries will be born and politics will change.
Art has the potential to change this “cool” standard. It has sometimes had a huge impact on the industry.

Recently, many media outlets, including the Financial Times, Guardian, Le Monde, The Wall Street Journal, CNN, and the BBC, have covered TeamLab many times.

TeamLab also argues that art does not come from individuals alone.
TeamLab has always been thinking about art through collective creation.
Usually, most famous works are the works of one person. Picasso or Van Gogh. The author of the work is basically one person. However, the digital art that TeamLab sends is carrying out collective creation.

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